Neumann’s Tyres won the Supreme Award last year, and this year the Ashburton based family business won Members’ Choice Award for the second time (the company also won the award in 2011). As the name suggests, the award winner is chosen following cardholder’s voting for the suppliers they felt offered value for money and went beyond the call of duty, giving exceptional service. Co-owners and brothers, Alan and Ian Neumann say winning the Members’ Choice Award was very special. “It is tremendously exciting for us and for our staff. It is a great acknowledgement for the great effort put in by our whole team in every department, not just over the last 12 months, but every day.” “Winning this award for a second time shows the commitment our staff have towards a positive customer service culture within our business. It also shows the loyalty of our customers who have taken the time to vote for us and we are very grateful to them for that.” Some of those are now second and third generation customers – much like the family running Neumann’s Tyres. Alan and Ian’s parent’s founded the business, and now third generation family members are also involved. “It’s something our customers like about Neumann’s—its family values.” Alan and Ian said while win was hugely important to staff and customers, it also clearly demonstrated the loyalty shown by Ruralco Cardholders and the strength of the Ruralco business model. “Ruralco has been a great success story for us and the connection has been very important.” Words by Anita Body, Ruralco.